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// Back to blog indexWorst of the web?
Written on 3 August 2010
While browsing the web the other day, I came across a link labelled "Worst website in the world". I clicked the link and was not disappointed. They were not kidding.
At first you aren't sure if perhaps your PC has been corrupted by some hideous virus that it has chewed up and spit out what surely used to be a reasonable website. But then the music starts to play and you realise that what you're looking at was exactly how the site was - for want of a better word - designed.
There is no doubt that it is a hideous site. But then one notices the huge number of hits the site has tallied. So is it accurate to label it the world's worst website when there is so much traffic being generated?
People are oddly attracted by disaster and the horrific-to-look-at. Perhaps this is a case of virtual rubbernecking? It's so ugly, we can't help but look; so attracted by the prospect of seeing something horrific. And so the hits keep coming. The kind of traffic being racked up by this "disaster" of a site is the envy of many. Generating traffic is big business, and corporates spend big money to get the hits happening. What's the point of having a great site when nobody is looking at it? Why have a site when nobody can find it? Getting onto that all-important first page of Google search results takes a lot of hard work. Search optimisation is an entire industry in its own right. And here we have Yvette's Bridal Shop, raking in the hits by the truckload.
The web is a complex place, with many parts having to come together in relative harmony to create a success of any online presence; design, development, content, domain name, search optimisation. Too much emphasis on any one aspect can be to the detriment of the whole.
Yvette's website, if nothing else, is a superb example of just how unbalanced a site can be.
http://yvettesbridalformal.com/
At first you aren't sure if perhaps your PC has been corrupted by some hideous virus that it has chewed up and spit out what surely used to be a reasonable website. But then the music starts to play and you realise that what you're looking at was exactly how the site was - for want of a better word - designed.
There is no doubt that it is a hideous site. But then one notices the huge number of hits the site has tallied. So is it accurate to label it the world's worst website when there is so much traffic being generated?
People are oddly attracted by disaster and the horrific-to-look-at. Perhaps this is a case of virtual rubbernecking? It's so ugly, we can't help but look; so attracted by the prospect of seeing something horrific. And so the hits keep coming. The kind of traffic being racked up by this "disaster" of a site is the envy of many. Generating traffic is big business, and corporates spend big money to get the hits happening. What's the point of having a great site when nobody is looking at it? Why have a site when nobody can find it? Getting onto that all-important first page of Google search results takes a lot of hard work. Search optimisation is an entire industry in its own right. And here we have Yvette's Bridal Shop, raking in the hits by the truckload.
The web is a complex place, with many parts having to come together in relative harmony to create a success of any online presence; design, development, content, domain name, search optimisation. Too much emphasis on any one aspect can be to the detriment of the whole.
Yvette's website, if nothing else, is a superb example of just how unbalanced a site can be.
http://yvettesbridalformal.com/
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