Written on 3 August 2010
While browsing the web the other day, I came across a link labelled "Worst website in the world". I clicked the link and was not disappointe. They were not kidding.
At first you aren't sure if perhaps your PC has been corrupted by some hideous virus that it has chewed up anded by some hideous virus that it has chewed up and spit out what surely used to be a reasonable website. But then the music starts to play and you rea...
Written on 11 June 2010
The stadiums are built, the host cities around the country have been spruced up and turned into vibrant centres of soccer fever, and everyone (even thse that have never watched a soccer match in their life before) has gone soccer mad!
Having been to the first World Cup match played a
Having been to the first World Cup match played at the new Nelson Mandela Bay Stadium, I can honestly say there is no greater antidote to pessimism a...
Written on 19 February 2009
I have had a number of queries of late regarding logos. Logos are tricky little things. It is perhaps physically the smallest of corporate identity coponents, however absolutely critical to get right.
Creating a good logo doesn't 'just happen'. A lot of ground work happens before pent happen'. A lot of ground work happens before pen even hits paper. The design process itself is intensive, requiring much more than just a good set o...
Written on 23 November 2009
It's that time of year again - can you believe it - and our annual shutdown is around the corner.
iLevel will be closing Friday 11 Deceber 2009 and returning on Monday 11 January 2010.
Printers are beginning to arrange their schedules as time on press is becoming scarceheir schedules as time on press is becoming scarce. If there are projects that include printed material you would like to receive within the nex...
Written on 13 October 2009
At some point in every designers career, they're going to be a part of a pitch for an account. I've personally been involved in a few while I was emplyed by agencies both here in South Africa, as well as in the UK. Some were successful, others not so much.
Many agencies will go all ou much.
Many agencies will go all out to win a pitch - putting some of the best creative minds on the job, spending hours conceptualisin...
Written on 8 July 2009
Being in a creative industry, every once and a while it is important to recharge the batteries that get the creativity flowing.
I recetly had the opportunity to get away to a private game reserve not too far outside of Port Elizabeth. As locals, we sometimes don't take time to enjoy As locals, we sometimes don't take time to enjoy the spectacular part of the country in which we live. For whatever reason, a holiday means 'far away...
Written on 19 March 2009
I was contacted recently by a legal firm looking for a branding revamp. I happened to be out of the office when the initial call came in so they left voicemail message. I returned the call and set up a meeting to discuss their requirements in person. At the meeting I learned that several locaperson. At the meeting I learned that several local design agencies were contacted for a quote and of them all, iLevel was the only design agency to h...
Written on 10 February
Isn't it just a matter of copy and paste? How hard can it be? Just quickly put something together. It shouldn't take long.
I'm sure man a PA has heard these fateful words from their boss. 10 hours, 6 fonts and a dazzling array of colours and shapes later, a completely frazzled PA is srs and shapes later, a completely frazzled PA is seriously considering typing up a letter of resignation rather than hand this Word-of-Art to a soon t...
Written on 13 January 2009
With 2008 now behind us and a whole year lying ahead, its time to replace that worn out desk pad, the bulging diary and sagging wall calendar. The yea ahead looks to be a challenging one in many ways. Over the past year, we've learnt how to save petrol, how to save electricity, how to save more cashol, how to save electricity, how to save more cash and swipe less plastic. And yet through these tough times, we South Africans still keep the braais ...
Written on 9 December 2008
The year is almost out and annual shutdown will soon be here. iLevel will be closed from 12 December 2008 and will be back 7 January 2009. I wish all very blessed Christmas and a New Year filled with joy and happiness....
Written on 2 December 2008
As 2008 draws to a close I've been looking ahead to what's next, and have taken some time to freshen up and prepare for 2009. The iLevel logo has beentweaked, the website overhauled and made more engaging and more informative. It's been a while coming, but its been tricky finding the time to do it. g, but its been tricky finding the time to do it. Please take a look around, browse the portfolio and have a look at what's been produced the past whi...
Written on 19 November 2008
iLevel is a graphic design and web design agency based in Port Elizabeth providing creative branding, print and digital communications. We offer a comlete graphic and web design service from initial concept and creative development through to the final product. So whether you're looking for a logo fal product. So whether you're looking for a logo for your new company, or a website to get your product online, iLevel is geared to provide you with t...